A two-layer measurement of how AI engines see your destination. The Website Score measures whether AI can read your web presence and the third-party sources that cover you. The Perception Score measures what AI says about you when asked. Both feed the composite DAVI Score. Underlying weights, prompt corpus, and model sampling are proprietary to the DAVI methodology.
Measures whether AI engines can find, parse, and extract content from your destination's web presence. Combines crawler accessibility, structured data and semantic markup, editorial density, the readability of third-party sources that cover you, and the Zertura Destination Layer deployed across partner sites. Scored 0 to 100. Re-audited monthly.
Measures what AI engines actually say about your destination when prompted. Combines several equally weighted dimensions covering presence, accuracy, distinctiveness, recency and sentiment, plus a Brand Pillar Alignment grade. Sampled across leading AI models against a standardized visitor-intent prompt corpus, with multiple runs to capture variance. Scored 0 to 100.
The DAVI Score is a weighted blend of the Website Score and the Perception Score, rebased to the shared 0 to 100 scale. The blend favors what AI says about you over whether AI can read you, and is tuned per client to reflect local priorities. Specific weights and inputs are part of the proprietary DAVI methodology.
AI responses are non-deterministic. Any individual response is one draw from a distribution and cannot be predicted exactly. DAVI does not claim to predict individual responses.
DAVI measures the directional distribution of AI behavior by sampling across leading AI models, a standardized prompt corpus, and multiple runs, with reported variance. This is the same statistical posture used in election polling, clinical trials, and brand tracking studies.
"Stochastic" doesn't mean "unmeasurable." It means "sample-based with confidence intervals." The Website Score answers a determinate question about HTML readability. The Perception Score answers a probabilistic question about AI behavior. Both are operating metrics.
80 to 100. Best in class for this destination size and category.
60 to 79. Healthy performance. Protect the gains and look for selective lift.
40 to 59. Below where it should be and likely to slide further without action.
0 to 39. The dimension is actively pulling the composite down and needs immediate attention.