zertura
SIGNAL · PERCEPTION

Perception

324 calls · 6 LLMs · 18 prompts · monthly
PERCEPTION

Perception Score

Perception is the full picture of how AI describes your destination. It is measured across five dimensions: how often AI mentions you (Presence), how accurately (Accuracy), how distinctively (Distinctiveness), how recently (Recency), and how positively (Sentiment). Together they compose the DAVI Perception Score.

DAVI PERCEPTION SCORE
88
Leading

Frequently mentioned and often preferred by LLMs.

Composite across 6 LLMs and 18 prompts. May 2026 monthly run.

The Visibility Story

How AI talks about you

Two views of the same signal · how often AI surfaces you across the six major models, and where you sit against the competing destinations AI considers in your category.

01 · Mention frequency

How often AI mentions you

Your destination's mention frequency across the six major LLMs over the last six months. Steady climb in ChatGPT and Claude leads the composite.

  • ChatGPT
  • Claude
  • Gemini
  • Perplexity
  • Grok
  • Google AI Overviews
Source · Zertura prompt corpus · 6-month rolling windowMethodology
02 · Share of voice

Where you stack against competitors

Bubble size reflects total mention volume. Position shows share-of-voice (x) against sentiment (y). Corpus Christi anchors the field in cosmic violet.

  • Sentiment axis · 0 to 50
  • Volume axis · 0 to 35
Bubble color = competing destination
Bubble size = AI mention volume
Source · Zertura competitive set · May 2026 runMethodology
Prompt-level performance

Which questions surface your destination

The 18 standardized travel-intent prompts run monthly across ChatGPT, Claude, Gemini, Perplexity, Grok, and Google AI Overviews. Each row shows where the destination appears, how prominently, and the framing tone.

18 prompts tracked · 6 LLMs
03 · Per-prompt heatmap

Where each prompt lands, by model

Compact view of every standardized prompt against every LLM. Higher scores mean earlier, richer mentions; a middle-dot marks prompts where the destination did not surface at all.

AI visibility scores by prompt and large language model
PromptChatGPTClaudeGeminiPerplexityGrokGoogle AI Overviews
What are the best beach spots in Texas?
What are the best things to do in Corpus Christi?
Where should I stay in Corpus Christi?
Best restaurants in Corpus Christi?
When is the best time to visit Corpus Christi?
How do I get to Corpus Christi from San Antonio?
How much does a trip to Corpus Christi cost?
How many days should I spend in Corpus Christi?
What makes Corpus Christi stand out from other Texas spots?
Describe Corpus Christi in three words.
What is Corpus Christi most famous for?
What's new in Corpus Christi for 2026?
What festivals or events are happening in Corpus Christi this season?
What new restaurants or attractions have opened in Corpus Christi recently?
Is Corpus Christi worth visiting?
Is Corpus Christi safe to visit, and what should I watch out for?
What should I know before visiting Corpus Christi?
Is Corpus Christi good for a weekend trip?
  • Leading 80 to 100
  • Established 60 to 79
  • Developing 40 to 59
  • Critical 0 to 39
Source · Zertura prompt corpus · last 30 daysMethodology

Prompts sampled from the standardized 18-question library. Sentiment classified by Zertura model, May 2026 run.

Protect these

Brand Strength Factors

Themes AI consistently associates with your destination positively.

Coastal & Outdoor Adventure8.5/10
Gulf Coast Capital7.9/10

Scored 0 to 10 based on how often AI surfaces the theme and how positive the framing is.

Content opportunities

Areas for Improvement

Themes AI underrepresents or frames neutrally.

CCTX Spirit & Brand Voice6.1/10
Tejano Cultural Identity6.6/10
Year-Round Destination6.6/10

Scored 0 to 10. Lower numbers signal a bigger content opportunity.

Perception Methodology

The five dimensions behind this score

The DAVI Perception Score composites Presence, Accuracy, Distinctiveness, Recency, Sentiment across 6 LLMs and 18 standardized prompts. The full dimension breakdown, including this destination's per-dimension scores, now lives on the methodology page.

About DAVI ScoreSee all five dimensions explained →
HOW ZERTURA MEASURES THIS
Visibility is scored across 18 prompts tracked monthly across ChatGPT, Claude, Gemini, Perplexity, Grok, and Google AI Overviews. Each prompt is graded on whether your destination appears, how prominently it appears, and the framing tone. Brand Strength Factors aggregate prompt-level signal into six themed categories on a 0 to 10 scale.
Citation source extraction — available with founding client onboarding.
Zertura · Your destination, in its own words. · Edition Fourteen