Website Score Overview
How readable AI engines find your destination's web presence. Discoverability, site architecture, editorial surface, external citations, and the Zertura Destination Layer · measured against AI's actual crawler behavior.
Structural readability of your destination's web presence and the third-party sources that cover it.
- 01Your homepage tells AI it's the real oneYour homepage isn't marked as the main version, so AI can get confused if there are duplicates. A quick website edit fixes this.
- 02AI gets clear facts about your destinationYour pages don't include the short machine-friendly summaries AI uses to describe places. Adding these is a one-time technical edit.
- 03AI knows you're a travel destinationYour pages aren't labeled as a travel destination, attraction, hotel, restaurant, or event in a way AI recognizes. A simple technical edit fixes this.
Whether AI assistants can actually reach your pages and read your words.
How neatly your pages are organized so AI can follow them.
Whether your pages have enough real text for AI to quote and summarize.
Of the outside websites that mention you, how many can AI actually read?
The shared, AI-friendly description of your destination Zertura keeps up to date.
Can AI find your site?
Whether the major AI assistants are allowed in, can find a list of your pages, and can read the words on them without anything blocking the way.
Is your site organized clearly?
How quickly your pages load, how cleanly they're organized into sections, and whether the basic facts about your destination are labeled in a way AI recognizes.
Is there enough to read?
Whether your pages have enough actual words on them — not just photos and buttons — so AI has something specific to repeat about you.
What other websites say about you
Of the outside sites that talk about you — Wikipedia, travel blogs, review sites, guides — how many can AI actually read?
The destination layer Zertura publishes for you
The shared, AI-friendly description of your destination that Zertura publishes — the basic facts, the brand voice, and the partner content that travels with it.