zertura
SIGNAL · PERCEPTION

Perception

324 calls · 6 LLMs · 18 prompts · monthly
SENTIMENT

Sentiment

How AI describes Visit Corpus Christi this scoring run. Net Promoter logic applied to AI outputs · positive mentions minus negative ones, across 0 models.

AI NPS
% Positive − % Negative across all LLMs
+59
Net Positive
1 pts vs prior run
Reference benchmark (Zertura panel): destination average ≈ +35.
Sentiment mix · this run
Positive
80%
Neutral
0%
Negative
21%
Mix derived from live AI NPS. Per-engine NPS bars below show the underlying spread.
01 · AI NPS history

Sentiment Trend

AI Net Promoter Score across the last 6 scoring runs.

  • AI NPS
Source · scoring_runs.sentiment_npsMethodology

What's shaping sentiment this month

Improving sentiment

Cultural anchors are driving the strongest positive language across ChatGPT, Claude, and Perplexity (Selena legacy, USS Lexington, Texas State Aquarium). Affordability comparisons vs Galveston and South Padre also lift tone.

Hurting sentiment

Convention facilities are underrepresented in business-travel queries, and shoulder-season programming rarely appears in AI answers, both pull tone down on Gemini and Grok.

Overall trend

Live AI NPS +59. 0 engines sampled this run.

How each engine feels about you

Avg sentiment normalized 0–100 across 0 prompt responses

What AI says positively

0 excerpts

No high-sentiment excerpts captured this run.

Where AI flags concerns

0 excerpts

No concern excerpts captured this run.

Where AI gets you wrong

0 excerpts · accuracy < 70

No low-accuracy excerpts captured this run.

Citation source extraction — available with founding client onboarding.
HOW ZERTURA MEASURES THIS
Sentiment derives from 0 AI responses captured this run across 0 models. Per-response sentiment is classified on a −100 to +100 scale, then aggregated into engine-level and destination-level NPS. Pull quotes are verbatim response excerpts surfaced when they materially shape the overall tone.
Zertura · Your destination, in its own words. · Edition Fourteen