Visitor Journey AI Sentiment
How AI describes each stage of the visitor's experience · Pre-Trip through Post-Trip · and where the weakest sentiment sits. Powered by the Visitor Journey AI Sentiment Model.
Sentiment score reflects how positively AI describes this stage of the visitor's experience.
What's shaping sentiment this month
Arrival language is improving across ChatGPT and Claude. Selena heritage content and visitor-center training updates surfaced positively this period.
Pre-Trip booking confusion and Wikipedia gaps for partner properties continue to depress tone in AI answers, especially on Gemini and Grok.
Net positive overall. Arrival is the strongest stage. Pre-Trip remains the largest opportunity to lift overall sentiment.
Pre-Trip
In short. Pre-Trip is the lowest-scoring stage. AI engines are framing the destination's pre-arrival information as fragmented and harder to navigate than competitor destinations. Largest contributors are weak Wikipedia content for partner properties and inconsistent booking channel information.
Booking
In short. Booking sentiment is Strong. AI consistently surfaces direct booking options for top partners and highlights bundled offerings positively.
Arrival
In short. Arrival sentiment is Excellent. AI consistently describes the destination's welcome experience and wayfinding positively.
On-Destination
In short. On-Destination sentiment is Strong. Partner quality and concierge helpfulness drive the score.
Post-Trip
In short. Post-Trip sentiment is performing well. Review volume and repeat intent are healthy; social sharing trails the rest of the stage.