zertura

Signal Overview

DAVI
Composite score · methodology by Zertura
73Established
Industry average
Coming — first full panel run pending
Critical0–39Developing40–59Established60–79Leading80+
+1 since last quarter

Brand Pillar Alignment

View all

Exempt from composite, scored by Claude Sonnet 4.5.

71Average across 5 pillars
Gulf Coast Capital79
Coastal & Outdoor Adventure85
Tejano Cultural Identity66
Year-Round Destination66
CCTX Spirit & Brand Voice61

Partner Ecosystem

View all partners
Partner Ecosystem Health
70Established
Enrollment Coverage
30%
3 of 10 enrolled
Enrolled Partners Avg
80Leading
+10 pts when partners enroll
View partners

Destination Share-of-Prompt

DSoP
34%
#2 of 5 · 7 pts behind Galvestonup 6 pts QoQ

Share of AI mentions across the questions your visitors actually ask, measured against your named competitors.

Ownership
58%

When AI is asked about you directly, do you own the answer?

Category
34%

When AI is asked about the category ('best beach spots in Texas'), do you surface?

Expansion
19%

When AI is asked about adjacent intent where you're relevant but unnamed, do you appear?

Category tier: who AI names for "best beach trips in Texas"

Galveston
41%
Corpus Christi· you
34%
South Padre Island
12%
Port Aransas
9%
Rockport
4%

Sampled across 6 AI models (ChatGPT, Claude, Gemini, Perplexity, Grok, Google AI Overviews) × 18 prompts × 3 runs. 324 logged API calls per destination per month. Each call traceable. Competitor set configurable.

Visitor Journey

View full journey
Pre-Trip
84
Booking
88
Arrival
59
On-Destination
83
Post-Trip
72
Fix this first

Lift the lowest-scoring partner first

Lower-scoring partners drag the destination score down faster than top partners pull it up. Pick the bottom-ranked partner and run a focused content plan this quarter. Drill in · Partners
Zertura · Your destination, in its own words. · Edition Fourteen